---Getting Your Message Across . . . With a Podcast---

Audio podcasts are for anyone who has the gift of?

gab多嘴/嘮叨.

Whether it’s you talking alone or you interviewing industry experts and?

talking to your best customers about their challenges, podcasts offer?

you the opportunity to discuss your business.?

Video podcasts are ideal for businesses in real estate,?

retail trade, accommodation, food services, and the arts?

as well as for businesses that can excite their audience?

with pictures and words together.?

★★★Audio podcasts are pure sound and offer you a chance to talk?

about a wide variety of topics. Audio podcasts are perfect for?

interviews, quick tips, analyses, and advice.?

-

Consider using audio podcasts if you are in the professional,?

administrative, or information services because of limited visual?

content.?

As with the entire set of new media products, podcasts?

work best when they are connected with your website,?

e-zine, and blog.?

-

You’ll need a podcast hosting service,?

and you’ll want your podcasts to hyperlink with?

your website and blog.?

★★★Your new media products work together best when they?

offer variations on the same theme(同一主題！).?

-

When all of your new media products are integrated, they enhance and?

complement each other. When potential customers fjnd your podcast on?

a podcast directory they might like what they see so much that?

they subscribe to your e-zine and start reading your blog.

The question of how often to podcast depends on how many new media?

tools you will use.?

-

For example, if you choose to use podcasts as a stand-alone單一?

marketing outreach tool, consider podcasting at least?

★twice per week.

-

ut if you are using coordinated new media tools,?

as we strongly suggest, podcasting?

about twice per month will suffj? ce.?

★★★

The trick to making your podcast compelling, as with?

all new media, is to offer quality content that attracts?

your customers’ interest and offers value by solving a?

problem or giving them insight into a challenge.?

Your podcast offers a chance to speak to your?

customer directly, extend your brand, and build your community.

--Creating Symmetry among Your New Media Products?

--★Grab Podcast Listeners with a Compelling Name ：

The title of your podcast could simply be the name of?

your business with the word podcast appended to the title.

Your podcast name should speak directly to your audience’s needs.

★★★

Because time is a precious commodity in today’s busy world,?

give your subscribers information that can help them manage?

their tasks, quickly gain insight into some aspect of their?

business, or solve a life problem.

Your podcast title should refmect the value you offer?

subscribers; the name should make a potential listener think,?

“Hey, that’s what I’ve been looking for; this podcast?

can help me with my challenges and give me a better perspective.”?

★The fjrst step is to create an umbrella name that will say?

exactly what you’re podcasting about. It should also pique your?

listeners’ curiosity, align with their needs, or state a benefjt.?

Choose a title that your audience will?

immediately identify with or that will intrigue them.?

★★★

Once you have the name for your podcast,?

all episodes should focus on the intended content in some way.?

Consequently, when you’re developing a name for an episode,?

you must know your target audience. Know your potential and existing?

clients and what they need, then create informative?

podcasts that ★meet those needs.?