Steps To Plan An Effective Business Presentation?

計劃有效的商務(wù)演講的步驟

Business presentation is any presentation of factual information and its interpretation using the spoken word. By this definition, business presentations include much of the information and analyses exchanged daily in the conduct of business.?

商務(wù)演講是對事實信息的演示，以及使用口語對其進(jìn)行的解釋。根據(jù)這一定義，商務(wù)演講包括日常商務(wù)活動中交換的大部分信息和分析。

Business presentations may be primarily informative, offering data without recommendations; or may be analytical, offering investigation and recommendations for solving a problem. No matter what kind of presentation it is, the presenter is responsible for showing relationships between his research findings and management objectives. Whenever a person plans, prepares, and creates a message to deliver to others, he makes a presentation. During these presentations, speakers may often need to convince the listeners that their findings are pertinent, valid, reliable, and useful to the organization and to the people they serve.?

商務(wù)演講可能主要是信息性的，提供的數(shù)據(jù)沒有建議；或者可以是分析性的，為解決問題提供調(diào)查和建議。無論是哪種演示，演示者都有責(zé)任展示其研究結(jié)果與管理目標(biāo)之間的關(guān)系。每當(dāng)一個人計劃、準(zhǔn)備并創(chuàng)建一條信息傳遞給其他人時，他都會進(jìn)行演示。在這些演講中，演講者需要說服聽眾，他們的發(fā)現(xiàn)是相關(guān)的、有效的、可靠的，并且對組織和他們所服務(wù)的人有用。

Types of business presentations 業(yè)務(wù)演示的類型

Informative- In this type of presentation the main objective is to educate the audience for example some new plan, products, services etc.?

信息性-在這種類型的演示中，主要目的是向觀眾展示，例如一些新計劃、產(chǎn)品、服務(wù)等。

Persuasive- These presentations are given to convince the people for a common viewpoint. These presentations are common to the various levels in the organizations. Motivational speeches or presentations in an organizations are also the example of this type.?

說服-這些演示是為了說服人們有一個共同的觀點。這些演示對組織中的各個級別都很常見。組織中的勵志演講也是這種類型的例子。

Group- These are the presentations given by the groups or teams to disclose their findings and results.?

小組-這些是小組或團(tuán)隊為披露他們的發(fā)現(xiàn)和結(jié)果而進(jìn)行的演示

Special occasion speech- This type of speech is given in honour or welcoming some special group or delegates or introducing another person to the audience.?

特殊場合演講-這類演講是為了紀(jì)念或歡迎某個特殊群體或代表，或向觀眾

Steps To Plan an Effective Business Presentation?

計劃有效的商務(wù)演示的步驟

Set Objectives 設(shè)定目標(biāo)

What do you want the end result of your presentation to be? Do you want to convince people to buy something? Do you want to instruct them? The objective of your presentation will determine most of your substance; the simple act of writing down your objectives will make it that much easier to organize what you’re going to say and when you’re going to say it.?

您希望演示的最終結(jié)果是什么？你想說服人們買東西嗎？你想指導(dǎo)他們嗎？你演講的目標(biāo)將決定你的大部分內(nèi)容；寫下你的目標(biāo)這一簡單的行為將使你更容易組織你要說什么以及什么時候要說。

Keep Audience in mind 記住受眾

The next step is to keep in mind that to which type of persons you are to give presentation. Presenter must prepare its presentation which is understandable by the audience. For example if a sales person is selling a product to a labor class then he must use words as simple as can?

be used and avoid technical words if possible and also emphasize on demos and slides in layman language.?

下一步是記住你要向哪類人做演講。演示者必須準(zhǔn)備觀眾可以理解的演示文稿。例如，銷售人員向普通階層銷售產(chǎn)品，那么他必須使用盡可能簡單的詞語? ? ? ? ??

如果可能的話，盡量避免使用技術(shù)詞匯，也要強(qiáng)調(diào)外行語言的演示和幻燈片。

Note Key Points 注意要點

The next step is to outline the main points of the presentation that you are going to present .?

下一步是概述您將要演示的演示文稿的要點。

This will be helpful when sometimes we get blank in between of the presentation. These key points are important because all the presentation revolve around the main idea of the presentation.?

當(dāng)我們有時在演講中間出現(xiàn)空白時，這將很有幫助。這些要點很重要，因為所有的演講都圍繞著演講的主題。

Sequence Your Presentation 排序您的演示文稿

Once you have an outline of all of the topics that you want to cover in your presentation then you need to determine the sequence of your presentation. A good way to do that is to use a simple flowchart which lays out the order of the ideas that you’re going to present. Some people, usually hardcore PowerPoint users, prefer to use real storyboards where they produce mock-ups of each stage of the presentation.?

一旦你有了想要在演講中涵蓋的所有主題的大綱，你就需要確定演講的順序。一個很好的方法是使用一個簡單的流程圖，它列出了你要提出的想法的順序。一些人，通常是PowerPoint的鐵桿用戶，更喜歡使用真實的故事板，他們制作演示文稿的每個階段的模型。