===CHAPTER FOUR:MANAGERIAL ACCOUNTING===

===CHAPTER FIVE:BUSINESS FINANCE===

All goods and services are influenced by time. The?

utility效用 of cash is future cash flows, and those cash?

flows are influenced by time.?

===CHAPTER SIX:MARKETING===

【First rule—you don’t try to serve everybody.】?

You segment the available market, then target a?

segment,then position the product.

We want to sell to everybody but if we try that,?

we end up watering down摻水 our product

messaging and it doesn’t appeal to anyone.

As much as we would love the whole world to be our customer,?

it ain’t gonna happen. Instead, look at the potential market,?

then the actual available market.Segment it and target the?

most valuable potential customers.

★A brand is much deeper. What impression is left on your customers??

What are your touchpoints with them?

★★★

3 Branding Essentials:

Resonate共鳴 with consumers;

Differentiate from competitors;

Motivate employees.

===CHAPTER SEVEN：OPERATIONS MANAGEMENT===

Ops management is broken down into 3 parts:

You are designing, managing,and improving a set of?

activities that creates products and services and

delivers them to customers.

===CHAPTER EIGHT : STRATEGIC HUMAN RESOURCE MANAGEMENT===

Most business problems are symptoms of deeper human or organization

issues. Improve at the HR level and you will improve the business overall.